Family Art Tattoo

Custom WordPress theme, content creation, SEO and Instagram integration for Family Art Tattoo, a tattoo studio in Barcelona. LinuxBCN.
A tattoo studio with a different way of communicating
Family Art Tattoo is a tattoo studio in Barcelona with a clear philosophy: accompanying the client through the entire body decoration process, from first contact to aftercare.
This way of understanding the service needed a digital presence that expressed it. Not a photo catalogue, but a real communication tool.
What we did
Custom WordPress theme, built from scratch
Designed and developed entirely to specification, with a dark and expressive aesthetic coherent with the world of tattooing. No purchased templates, no third-party visual frameworks. The design was born from the project, not the other way around.
Communication oriented around the client journey
The website isn’t a portfolio. It’s a guide. The content explains the entire body decoration process: what the first contact is like, how the design is developed, what to expect during the session, and the care needed during healing. An informed client arrives at the appointment without doubts and with well-managed expectations.
Content creation and SEO
Competition in the tattoo sector is intense, especially in Barcelona. We worked on positioning through content: blog articles targeting the real questions of potential clients, technical and semantic optimisation, and an information structure designed for search engines.
Instagram integration
Instagram is the studio’s main client acquisition channel. We integrated the website with the studio’s profile to maintain visual coherence and ensure that content published on social media reinforces the website’s authority rather than replacing it.
Result
The communication tools and functionalities we developed are still in use. The system runs autonomously, without critical external dependencies.
Screenshots



Technology
WordPress · Custom theme · SEO · Instagram integration · Content creation