Family Art Tattoo

A tattoo studio with a different way of communicating

Family Art Tattoo is a tattoo studio in Barcelona with a clear philosophy: accompanying the client through the entire body decoration process, from first contact to aftercare.

This way of understanding the service needed a digital presence that expressed it. Not a photo catalogue, but a real communication tool.

What we did

Custom WordPress theme, built from scratch

Designed and developed entirely to specification, with a dark and expressive aesthetic coherent with the world of tattooing. No purchased templates, no third-party visual frameworks. The design was born from the project, not the other way around.

Communication oriented around the client journey

The website isn’t a portfolio. It’s a guide. The content explains the entire body decoration process: what the first contact is like, how the design is developed, what to expect during the session, and the care needed during healing. An informed client arrives at the appointment without doubts and with well-managed expectations.

Content creation and SEO

Competition in the tattoo sector is intense, especially in Barcelona. We worked on positioning through content: blog articles targeting the real questions of potential clients, technical and semantic optimisation, and an information structure designed for search engines.

Instagram integration

Instagram is the studio’s main client acquisition channel. We integrated the website with the studio’s profile to maintain visual coherence and ensure that content published on social media reinforces the website’s authority rather than replacing it.

Result

The communication tools and functionalities we developed are still in use. The system runs autonomously, without critical external dependencies.

Screenshots

Technology

WordPress · Custom theme · SEO · Instagram integration · Content creation

→ familyarttattoo.com → Solutions for local businesses