The problem wasn’t visual. It was structural.
112Books is an independent publisher based in Barcelona, specialising in photobooks and photographic projects. They guide photographers and authors through the entire process: layout, image selection and sequencing, printing, distribution.
Over the years, their website had grown without a clear plan. Content, sections and plugins kept being added. The result was a site that worked but didn’t explain clearly who 112Books is or what they do.
The problem with Google Analytics
Most websites use Google Analytics. It’s free, powerful, and has been the standard for years. But it has a hidden cost: it requires a cookie consent banner, it sends data to Google’s servers, and it puts your traffic data in the hands of an advertising platform.
For many projects — blogs, artist websites, independent publishers, small businesses — Google Analytics is overkill. What they need is to know how many visits they’re getting, which pages perform best, and where visitors come from. Nothing more.
Clear analytics for static websites
A web analytics dashboard that shows exactly what you need to know
about your visitors. No noise. No cookies. No subscriptions.
The problem
Conventional analytics tools — Google Analytics and similar — are built
for marketing teams that want aggressive tracking.
For a local business, a school or an association,
they’re excessive, invasive, and often blocked by browsers.
GoatCounter is a free, privacy-respecting alternative.
But its interface isn’t immediate: you have to interpret tables,
navigate through panels, and the workflow is slow and manual.